In recent years, much educational research has been done based on the principles of cognitive load theory and other cognitive learning theories (Clark & Meyer, 2004). This work has provided an empirical base for the design of online learning experiences which Clark and Meyer have applied in their development of a set of principles of e-learning design (2004). These principles are summarised in Fig 3 on the following page.
It has been demonstrated that designing learning experiences based on these principles improves educational outcomes for students (Clark & Meyer, 2004), however much of Clark and Meyer’s work has focussed on incorporating multi-media within the design of learning experiences. While the use of rich multi-media environments clearly has more potential to engage students, and improve learning (Clark & Meyer, 2004), there are some issues with the provision of an optimal multi-media environment for learning. These issues relate primarily to financial resources and accessibility.
Unfortunately the process of creating multi-media resources is expensive relative to the creation of text-based resources (Rumble, 2001), and the financial resources available to educational institutions are often limited. This may be less of a factor in the future. There is a move towards the use and re-use of open-educational resources (OER) within the education industry, and as multi-media learning resources become more available the development costs of producing a media-rich educational programme will decrease. At present in the massage therapy field there are few educational institutions involved in the creation of OERs, although development in this area has begun (Massage Therapy Educational Resources, 2008).
There are also issues of accessibility. Multi-media resources such as video and audio contain much more data than text-based resources. This can lead to frustration on the part of a computer user who has a slower internet connection. Ideally online learning resources should provide the user with the option of either text and images, or multi-media.
These limitations mean that online educational resources for massage therapy must initially be largely text-based. Text-based media is not ideal for an audience with a predominant kinaesthetic learning preference, however this issue can be moderated by educational design. Theoretical material should be interspersed with exercises which require the student to apply their learning to a pseudo-real-world context such as case-based learning. Students may be directed from their online environment to engage in real-world activities such as interviewing massage therapists who are already practising. There are already some quality online learning resources available in the anatomy, physiology and pathology areas. As the pool of open education massage therapy educational resources develops, educators can begin to develop the rich clinical simulations and interactive media which will ultimately be more appealing to kinaesthetic students
The online learning environment should be designed to facilitate communication both between the instructor(s) and the students, and between the students themselves. There are many platforms to support communication in the online learning environment including email, email groups, voice-over-internet-protocols services (such as MSN messenger, and Skype), social networking platforms (such as Facebook and Bebo), web-conferencing services (such as elluminate, and dimdim), blogs, and discussion boards to name some of the more commonly used services. Choosing the mix of communication channels that are to be used in the programme is the first element of design, but choosing strategies and processes to facilitate communication is also important. Gilly Salmon’s 5-stage model (2004) is a useful guide to facilitation of communication in online study

5 comments
Comments feed for this article
September 10, 2008 at 9:03 am
Sarah Stewart
hi David, just wanted to say how much I enjoyed your presentation today. It made a lot more sense with you talking it through than reading it. Good luck with your research. I think you have a heap to teach us in midwifery and I would like to acknowledge all the hard work you’ve done over the last 18 months.
September 10, 2008 at 9:45 pm
davidmcquillan
So what are you saying about my writing?
September 14, 2008 at 5:03 am
leighblackall
Absolutely! Dave, all that you have done – and without a Programme Development Fund (why was that again? You couldn’t get a signature right?)
But it goes to show what can be done with very little. I do worry a little about your workload and the rate of uptake with your colleagues who might share the load in the development of massage OER – not to mention the wider Health Group in Otago.
You are right in realising the cost of media production. But with careful design (not just of resources and learning activities, but of development process) you will get the bones of what you need up there, and when/if money does come your way, you will be able to put that to various enhancements – such as media.
At the same time, the entry level for the DIY production of media keeps coming down, and the expectation of teachers to be capable with this level of DIY media keeps coming up. Soon it will be that the barrier to the production of media will be low if not non existent.
Starting with text and images is a good way to start – and the wiki environment keeps the collaborative possibilities of that stage open. If you think of the wiki content as the source code, eventually we will find engaging interfaces and presentation and communication tools that will draw on that source code and re present it.
I hope EDC can continue to help you, and that your colleagues in the Health Group start coming on board to help
October 16, 2008 at 6:06 pm
Patrick Pheasant
Hi David,
I am reading your postings with great interest. I am Corporate Director for Online Training at Cortiva Institute (www.cortiva.com) based in Hoboken, NJ, USA. Cortiva is the leading source for massage therapy education in the US. We are a nationwide community of massage therapy schools dedicated to providing the knowledge and techniques our industry demands. We are offering online courses for massage therapists in Business and Ethics to complete our diploma programs (www.cortivaonline.com).
I would love to open a dialogue between our schools to share ideas and resources.
Cheers,
Patrick Pheasant
ppheasant@cortiva.com
October 17, 2008 at 3:21 am
Sarah Stewart
I agree with Leigh – your work rate is astounding. You have managed to do work all by yourself that we seem to have a team doing in midwifery.
You really need to get some of this written up & published asap!
As for using multi-media, there is always the option of saving it to CD and posting that out to students who cannot download it. I think the more options we provide students, the better.